Blog

Here you can read the most recent and hopefully interesting aspects of my commercial and advertising photography. I am a photographer based in Leeds West Yorkshire and have spent all my working career in this area, working in studio shooting a huge variety of subjects including food photography, still life, product, jewellery and people & also on location the length and breadth of the UK.

I have a very down to earth, hard working ethic towards my professional photography. Delivering the right photographic image that you need for your marketing campaign or advertisement whether it is company brochure, website or bill board poster is my goal.

Make the right impression in 2013

17th January 2013

Make the right impression in 2013.

At the beginning of a New Year, people often make resolutions to change or improve something in their life, this can be also a great time to review your business as well.

Reviewing how your business looks to the outside world is a healthy business stand point.

Recent reports on the challenging and tough times for many retailers and businesses across the UK seem to point to one outcome. Those companies which adapt their business model, embrace new technology or new ways of selling and communicating with their customers are the ones which will have a more positive position in the future.

Online selling or having an online presence is vital to communicating with your customers and clients.

The photographic images which represent your business are the first tool you can use in your online offering.

When people are navigating the web, they are attracted by the visual and the images which catch their eye will be the ones which will keep the interest of the new customer long enough so they can continue to read about you, your business and products or services.

Poor representation of your products or business in general, through poor photography will mean the customer will often skip past your website and move onto the next.

Follow these simple steps to reviewing your business photography.

• How long did you last update the images on your website?.
Images should be updated at least every quarter or when new products or services are available.

• Do the images sell you products well?, do they tell the correct story?

• Using a Professional Photographer will add value to your business, look at it as an investment in the future success of your business.

• Stand out from the crowd. Your competitors will have the upper hand if they use professional photography and you don't.

• Use a Photographer whose portfolio you like and who can advise on your particular needs for the images you require. An experienced photographer will be able to talk you through what you need and what you don't need.

Phillip Shannon is a Professional Photographer with over 16 years experience in the commercial sector and a large ranging portfolio, Phillip Shannon can deliver hard working images to you without fuss and to a budget to suit your particular needs.

Please also take a look around at the portfolios here, Food Photography, Still life & Product Photography, Jewellery Photography, Creative Photography, People Photography, Locations & Interiors Photography.

Based in Leeds, Yorkshire. Phillip can provide studio photography to clients in the region and also location services here and across the UK.

Contact Phillip Shannon today to discuss your next photography project. You can fill in the contact form on the website or call

0113 240 9982 or 07984 020 955.

Your 3 point plan to a successful product photography shoot

10th December 2012

Your 3 point plan to a successful product photography shoot.

The Art of Product and Still life Photography.

If you run a retail or product based business, you need to communicate effectively, efficiently and in a lot on online situations, quickly.

Using some simple steps to your businesses marketing and advertising can reap great rewards.

Professional photographers use the experience gained over many years and have a set of skills which are geared towards maximizing the "sale" of the image on your website page, or other printed marketing material.

This can be an area of your business marketing which may be overlooked, as it may seem out of reach for a small business due to budgetary constraints but in the fast moving world of online selling, it is the visual impact of the product which will help your products leap off the page, and more importantly, sell

The ability to photograph an inanimate object is not as straight forward as it first may seem.

The Three main areas to consider are:

1. The actual merchandise in front of the camera, this needs to be assessed by a trained eye, so that the most effective camera angle and lens choice is used.

2. The professional lighting equipment & techniques used by commercial photographers are a vital ingredient in setting the scene and create the right atmosphere to the shot.

3. Background choice is also vital to the successful packshot or product photograph being achieved. The product or merchandise itself will determine a complimentary background, such as a rustic wooden surface for some artistic food image, or maybe a natural surface of stone or such like to contrast a jewellery item. It maybe that a neutral background is used, professional photographers in Leeds and around the UK will use this particularly when shooting for product cutout shots or pack shots as they are often called.

Phillip Shannon is a Professional Photographer, based in Leeds West Yorkshire. Studio and location photography service is provided for all business types across Leeds and the Yorkshire region and the UK.

An award winning photographer with over 16 years experience in the commercial photography business, Phillip has been commissioned for a huge variety of advertising assignments over his career. As a Food Photographer Phillip has produced mouth watering images for food businesses across the Yorkshire region and for multiple uses such as websites and printed brochures.

Contact Phillip Shannon today to discuss your next photography project. You can fill in the contact form on the website or call

0113 240 9982 or 07984 020 955.

Whilst you are here, please also take a look around the other portfolios too, Food Photography, Still life & Product Photography, Creative Photography, People Photography, Locations & Interiors Photography.

The power of commercial photography.

commercial food product photographer leeds yorkshire uk

20th November 2012

Commercial photographers exist to aid business owners in the promotion of their products and services.

This simple but extremely effective method of promotion is one which has stood the test of time.

Think about how many times as a consumer you have been swayed to buy something, or find out more about a particular product when your attention has been grabbed by the quality of the advertisement or marketing promotion.

High quality production of your marketing will always deliver positive results. It therefore goes, that poor quality production of the marketing aspect of your business will have a serious adverse effect on sales and customer attraction and also potentially make longer term strides in the advancement of your business that much more difficult to achieve.

As a Professional photographer, Phillip Shannon has had many years experience in working with all types of business in achieving positive, high quality photography that allows the business owner to make those all important steps in attracting new customers and retaining the interest of existing customers.

In a challenging business climate the businesses which retain and attract customers are the ones which harness the professional services of a photographer, designers and marketing promotions. Never be swayed by the possibility of saving a small amount of money by cutting out the services of photography and attempting it yourself or using an inexperienced or amateur photographer, as without the right photographic equipment and experience the results could be far from acceptable.

The services of a Professional commercial photographer is an investment in your business, think how much more of your items you may sell with the right image associated with it, and turn the situation on its head, and think about how many fewer items you would sell if the images that are associated with your business are amateur in appearance and the damage this could potentially do to the future advancement of the business.

Commercial photography is an affordable part of your marketing. Product shots are a speciality of Phillip Shannon Photography. Food, Jewellery, gifts etc.. can all be photographed in studio in Leeds Yorkshire or within your business if it is desired.

Contact Phillip Shannon today to discuss your next photo shoot. You can fill in the contact form on the website or call