Product placement allowed on UK screens from February 2011

For the first time Product placement will be allowed in UK TV programmes from 28 February 2011, Ofcom has announced.

Ofcom has included restrictions on the types of products and types of programmes in which they can be placed, and limits on the way products can be seen and referred to in programmes.
The range is broad for product placement and will be allowed in films, TV series, entertainment, sport and soap operas.

The areas which will be excluded from these significant changes are all children's and news programmes and in UK-produced current affairs, consumer affairs and religious programmes.

They state that product placement "must not impair broadcasters' editorial independence and must always be editorially justified".

"This means that programmes cannot be created or distorted so that they become vehicles for the purposes of featuring product placement," Ofcom said in a statement.

http://consumers.ofcom.org.uk/2010/12/new-rules-to-govern-tv-product-placement/

These new rules will make product manufacturers think even more keenly about the visual impact of their designs.

If you sell online, with such a huge audience available to you,  Using a professional commercial photographer to shoot your products or images to explain and communicate what it is you offer to your customer is vital. Poor photography only devalues all of your hard work,

Once the viewing public may see your product on a UK TV show they will be keen to find out more about your product, and may visit your website.

Your website is your shop window to the world, and clever design will never support poor, unclear and badly crafted photography.

For commercial photography, then experience goes a long way. An experienced commercial studio and location photographer will immediately know what it takes to shoot your products or images to communicate your service quickly, without fuss and to a budget to suit your purse.

Phillip Shannon is a highly experienced commercial and advertising photographer based in Leeds Yorkshire.

Professional studio and location photographer in Leeds and around the Yorkshire region for over 14 years many facets of commercial photography are shown on in the online portfolios, including pack shots, still life, jewellery, creative, locations and people.

An award winning photographer at national level for all of my professional career ( BIPP and Shot up North 2008 & 2010 ).

I have the track record and experience to deliver the hard working images you need for your next photo shoot.

If you would like to discuss any aspect of your product photography, packshots for website, brochure, POS, then please get in touch to discuss your next project.

Gift Items, jewellery, food and drink products are just some of the items that are shown in the portfolios.

Please call Phillip Shannon, Leeds photographer today to discuss your next project.