UK Shopping online report

An interesting article outlining the UK's appetite for shopping online.

As reported on the web marketing group website http://www.webmarketinggroup.co.uk/News/uk-online-shoppers-vastly-outspend-european-neighbours-1693.aspx

" Fresh light is thrown on the size of the UK appetite for online shopping, with the news that internet shoppers in this country spend almost twice as much online as consumers in any other European country.

They also make more than twice as many purchases as internet users in any European country except Poland, according to research released this week by telecoms watchdog Ofcom.

According to Ofcom’s International Communications Market Report, the UK’s online buyers have made an average of 19 online purchases in the last six months, spending £1,031. Only Poland came close to spending as often as UK buyers, with 14 purchases in the last six months, while the second-largest spending country was Germany, whose consumers parted with an average of £595 over the same period.

The research also found that internet advertising was more widespread in the UK than in any other country, at 27% of total advertising spend. But when it came to mobile advertising, UK advertisers, spending £1.14 per capita, were outspent by Japanese advertisers, who splashed out £5.57 per capita.

Unsurprisingly, the research also showed that the UK had relatively high levels of take-up of communications services such as landlines, fixed broadband, mobile connections and digital TV. But it was behind other countries in the use of VOIP (Voice over Internet Protocol) services.?UK consumers are most likely to use the internet via a laptop at home (69%) while 29% of internet users say they use their mobile to access the internet at home.

SOURCE: Internet Retailing Net "

If you sell online, with such a huge audience available to you,  Using a professional commercial photographer to shoot your products or images to explain and communicate what it is you offer to your customer is vital. Poor photography only devalues all of your hard work.

You may have spent many hours, days and weeks organising your website, your design, who's hosting it etc... so do your hard work justice by displaying your products professionally.
Your website is your shop window to the world, and clever design will never support poor, unclear and badly crafted photography.

For commercial photography, experience goes a long way. An experienced commercial studio and location photographer will immediately know what it takes to shoot your products or images to communicate your service quickly, without fuss and to a budget to suit your purse.

Phillip Shannon is a highly experienced commercial and advertising photographer based in Leeds.

A Studio and location photographer in Leeds and around the Yorkshire region for over 14 years, many examples of commercial photography are shown on in the online portfolios, including pack shots, still life, jewellery, creative, locations and people.

Multiple award winning photographer at national level based in Leeds, Yorkshire for all of my professional career I have the track record and experience to deliver the hard working images you need for your next photo shoot.

Phillip Shannon is a professional studio photographer based in Leeds West Yorkshire.

If you would like to discuss any aspect of your product photography, packshots for website, brochure, POS, then please get in touch to discuss your next project.

Gift Items, jewellery, food and drink products are just some of the items that are shown in the portfolios.